The UGC creator marketplace for Fashion, Beauty & Personal Care brands — you pay only for the videos you approve

1. Create a campaign — describe the video you want, pick a category, set the payout per video and how many videos you need.
2. Save a payment method — your campaign becomes visible to creators once a card is saved with Stripe. Nothing is charged at this point.
3. Review submissions — watch every video, then approve or reject it, with an optional note to the creator. On every upload, creators confirm that they filmed the video themselves, that it shows real people (no AI-generated persons) and that they hold the rights to everything in it.
4. Approve, pay and download — you are charged only when you approve. The approved video can be downloaded from My campaigns, and you can use it under the license in section 5 of the Terms of Service.

Create a brand account

You launch it. Creators come to you.

• Creators are told. When your campaign opens, we email creators who have campaign alerts on (at most one email a day each), and it is listed on the open campaigns page with your payout and the spots left.
• The payout decides how many come. Creators compare offers. The UGC budget calculator shows what a number of videos costs, and the UGC brief generator turns a few details into a brief you can publish as your campaign.
• Sending a product? Say so in the campaign, so creators see before they start that a product is provided. You arrange delivery directly with the creators who ask; Usicri does not handle shipping.

What it costs

You pay the payout you set for each video you approve. For videos approved up to and including December 31, 2026, there is no platform fee; for videos approved after that date the platform fee is 15% of the payout you set.

Example: with a 100 USD payout, an approved video costs you 100 USD during the offer and 115 USD afterwards. The creator receives 100 USD either way.

No subscription, no minimum spend, and nothing is charged for a rejected or unreviewed video.

Good to know before you start

• Creators come to your campaign. You publish what you need and what you pay; creators choose whether to submit — no outreach, no chasing. There is no creator search or direct invitation, and a campaign is not guaranteed to receive submissions — creators compare offers, so the payout you set matters.

Categories, corrections, regions and whitelisting

• Categories. Usicri is built for products a creator can show and use on camera: Fashion & Accessories, Beauty & Skincare, Personal Care & Self-care.
• Approve or reject. A rejected video can come back once as a corrected version, unless you tick “Don’t offer a corrected version” when you reject it. You can add a short reason (up to 200 characters) that the creator sees. Each creator has one video per campaign at a time.
• Where creators live. Creators are paid through Stripe, which covers the EEA, the United Kingdom, the United States, Canada and Switzerland. Creator accounts are open to residents of these regions.
• Whitelisting is separate. Ads run through a creator’s own social account are not part of the license and are not handled by Usicri; you would agree that with the creator separately.