In short: On Usicri the right to use a video comes with the approval. Once a brand has approved a video and the payment has been collected, the creator grants the brand a non-exclusive, worldwide, royalty-free license without time limit, for all media and channels, including paid advertising, and the brand may edit the video. There is no separate usage fee to negotiate. Ads that run through the creator’s own account are not covered and must be agreed separately. The binding text is section 5 of the Terms of Service; this article explains it.
Why the license matters more than the price
MakeInfluence’s buying guide says the rights section belongs in the brief from the start and that price and rights have to be fixed in writing before production begins. It tells brands to define the channels, the time period and whether they may re-cut the content, and to agree the price of an extension up front. On many platforms that is a negotiation per creator. On Usicri those three questions have one fixed answer for every campaign, so you can plan with it before you launch.
What the license covers
| Use | Covered? |
|---|---|
| Your website and shop | Yes |
| Organic posts on your own social accounts | Yes |
| Yes | |
| Paid ads from your own ad accounts | Yes |
| Editing: cut, crop, subtitle, add your logo or text | Yes |
| Your agency or an ad platform using it on your behalf | Yes |
| Ads through the creator’s own account (whitelisting, partnership ads) | No, agree it separately |
| Synthetic copies of the creator’s voice or likeness, or AI training | No |
| Suggesting the creator endorses another product or brand | No |
| A rejected or unpaid video | No |
The license also covers the creator’s voice, image and name as they appear in the video, for the same uses. You may not sublicense it or transfer it, except together with the business or product line the campaign was for.
When it starts and when it ends
The license takes effect only when the video is approved and the payment has been collected. It has no end date. It ends if the payment is reversed in full, for example after a successful card chargeback. Keep a note of the approval date for each video: that is the day your rights begin.
Ads from your account and from the creator’s account
Running a video as an ad from your own account is covered. Running ads through the creator’s handle is a different product. Xolo’s guide describes whitelisting as ads that run through the creator’s own account and treats it as a separate, priced permission. The Terms say the same for paid partnership ads: they are not covered by the license and must be agreed between you and the creator. Platform mechanics are in partnership ads, Spark Ads and whitelisting.
What the creator keeps
The creator remains the owner of the video and may show it in their own portfolio and channels. The creator also promises that they filmed it, that it shows real people, that they hold all rights needed for these uses, including for music and other third-party material in it, and that every recognizable person has agreed. That promise is recorded each time a video is uploaded. Music is the common trap; see music in UGC ads.
What Usicri itself may do
The creator also grants Usicri a license to host and display the video and the creator’s display name on the platform, including in the public Discover feed and on campaign pages, and to use short excerpts and thumbnails of approved videos to promote Usicri. Usicri does not sell or license videos to third parties and does not use them to train AI models. A creator can ask for an approved video to be removed from public display; that does not affect your license.
Check it against your own list
A rights clause usually settles the same points: what is delivered, which uses, which territory, exclusivity, duration, editing, payment, and ownership with warranties. On Usicri the answers are: the approved video; all media and channels including paid ads; worldwide; non-exclusive; without time limit; editing allowed; the payout; and creator-owned with the creator’s warranties. If you need exclusivity, a ban on the creator making similar videos for others, or a limit on where the video appears, the standard license does not provide it, and a bespoke agreement does. The general method is in UGC contract checklist and UGC usage rights explained.
On Usicri
The license is the same for every campaign, so there is nothing to negotiate and nothing to sign per creator. Usicri records which version of the Terms each user accepted and when. You pay only for the videos you approve, with no platform fee at the moment, and the license starts with the approval of each one. Read section 5 of the Terms of Service for the exact wording, and see how it works for brands.
What to do with that license in practice: how to reuse one UGC video across channels.
What other deals add for longer terms and paid use is covered in UGC usage rights pricing.
To keep a record of what each video is licensed for, see how to organize a UGC library and track licenses.