Free UGC brief generator
Enter a few details and get a one-page brief for your UGC campaign: what the video is for, what to show, what to avoid and what rights you get. It is a fixed template based on our brief guides, not AI, so the same details always give the same brief.
What is in the brief
- Objective and product — where the video runs, what it should show, and the facts creators may rely on.
- One message — if you add one, it goes in as the single thing viewers should remember.
- Format and shots — vertical video, natural light, your length, and the shots that suit beauty, personal care or fashion (with fit details for fashion).
- Do’s and don’ts, product and rights — what to avoid saying, how the product reaches the creator, and the license on Usicri.
Made by Usicri, a UGC marketplace, so the product and rights lines refer to Usicri. Using the brief somewhere else? Edit those two lines. The brief tells creators not to make treatment or health claims, but Usicri does not check campaigns or videos for compliance with advertising law: what you ask for and what a video says is a matter between you and the creator.
Questions
Does the generator use AI?
No. It fills a fixed template that follows our brief guides for beauty, fashion and personal care with the details you enter. Nothing is sent to an AI service, and the same details always give the same brief.
Do I need an account?
No. You only need one to publish the brief as a campaign on Usicri, which is free to create: you are charged only for videos you approve.
Is what I type saved?
Not unless you ask for the result by email. Otherwise nothing you enter here is stored in an account or database; the details sit in the page address while you use the tool, which is why a link to a finished result shows the same brief. If you ask for the result by email, we keep your address and these details until we have sent it and the short follow-up emails, and delete them when you unsubscribe or if you do not confirm your address.
Can I use the brief outside Usicri?
Yes. It is plain text you can paste into an email or a document. The product and rights lines refer to Usicri, so change them if you brief creators somewhere else.
How long should a brief be?
One page is enough: a short brief with one goal, one message and clear do’s and don’ts is easier to follow than a long one. Our brief template guide explains each part.