In short: A fashion UGC brief is a one-page document that tells a creator what the video is for, the facts about the garment, which fit details to share, the shots to capture, the one message, the rules and the dates. Fashion needs more than a beauty brief on fit: ask creators to state their height, their usual size and the size they wear in this piece, and to show the garment moving. Below is a template you can copy, a filled-in example for a fictional product and the fashion-specific points that separate a usable video from a reshoot.
Why fashion briefs are different
A garment on a hanger or on a studio model does not tell a buyer how it will look on them. The 8x guide on fashion UGC says the best videos “show fit, sizing, movement, styling, occasions, texture, and realistic use”. Baymard Institute, which studies online shopping, found in testing that a model’s measurements and the size worn “provided a proxy to better understand the hoodie’s overall fit and sizing”. A good fashion brief therefore asks for the information a buyer uses to judge fit, and leaves everything else free. The general method is the same as in the UGC brief for beauty and skincare.
The template
Copy this, fill in the brackets and delete what does not apply. Keep it to one page. On Usicri you can paste it into the campaign description as plain text.
1. Objective
This video will be used for [product page next to the size selector / paid social ad / email / brand feed]. It should help the viewer [see how it fits / see how it moves / picture it in an outfit].
2. Product facts
[Product name and what it is.] Sizes: [range]. Colors: [list]. Fabric and care, as printed on the label: [composition, care instructions]. Fit as designed: [relaxed / slim / oversized].
3. Fit details to share
If you are comfortable doing so, tell viewers your height, your usual size and the size you are wearing. Say whether the piece runs small, large or true to size, and where it feels loose or fitted.
4. Shots we need
Fit check: walk toward the camera, turn around, sit down, raise your arms. Movement and fabric: show how it stretches, drapes or moves. Styling: [one piece, two or three outfits or occasions]. Detail: a close-up of [fabric / stitching / fastening] in daylight.
5. The one message
If the viewer remembers one thing, it should be: [single sentence].
6. Format
Vertical video, [20–40] seconds. Natural light, clear audio, your own voice and no added music. Deliver as [file type]. Face on camera: [required / optional / not needed].
7. Creative freedom
You choose the setting, the words and the order. Please do not read from a script.
8. Do’s and don’ts
Do: [show the piece being worn; say honestly how it fits you; say if it was gifted]. Don’t: [say it fits everyone; make environmental or “sustainable” claims other than [approved claims]; filters that change the color; trending music; other brands’ logos in frame].
9. Product and shipping
We [send the product to you / do not send a product]. Expected arrival: [date]. Returns: [you keep it / return it to us].
10. Rights
We will use the video on [channels] including [paid ads]. License: [state it — on Usicri it is set by the platform terms].
11. Timeline
Submit by [date]. We will give feedback within [24–48 hours]. [One / two] revision rounds included.
Example: a filled-in brief (fictional product)
This is invented to show the level of detail — the brand and product do not exist.
Objective: A 20–40 second fit video for the product page, shown next to the size selector. Show how the overshirt fits and moves, and two ways to wear it.
Product: “Brand X Linen Overshirt”, a relaxed-fit button-up in sizes XS–XL, in sand and olive. From the label: 100% linen, machine wash cold.
Fit details: Tell us your height, your usual size and the size you wear in this piece. Say if it runs small, large or true to size, and how the sleeves and shoulders sit.
Shots: Walk toward the camera and turn around; raise your arms; sit down; show the fabric moving in daylight; wear it closed over a T-shirt and open over a dress.
Message: A relaxed overshirt that works for work and weekends.
Do: state your size and height, describe how it feels to you, say the piece was gifted. Don’t: say it fits everyone; make environmental claims; use music.
Product and timeline: We send the overshirt in your size. Submit within 10 days of arrival; feedback within 48 hours; one revision round.
Fashion-specific points to include
- Fit information, not a size guide. Vidovo’s guide for apparel brands says creators can mention their height, usual size and the size they ordered when they are comfortable doing so, and say whether an item runs small, large or true to size. It adds: “The goal is not to replace a size guide.” So link or show the size chart too.
- Different bodies. The 8x guide says a brand “may need creators with different heights, sizes, aesthetics, and use cases”. Brief several creators, and do not imply the same size fits everyone identically.
- Styling and use cases. Vidovo suggests different occasions for the same product, such as a work look, a weekend look, a night out and travel. Ask for two or three, not ten.
- Movement. Ask for the shots that show it: walking, turning, sitting and raising arms, as Vidovo suggests for fit checks.
- The objection that stops sales. The 8x guide says that if sizing, fabric, return policy or fit is a common objection, address it clearly. Put that objection in the brief so a creator can answer it honestly.
- Color. Ask for daylight and no filters, and list the color names so creators can say which one they have.
- Claims. Words such as “sustainable” or “eco-friendly” are regulated claims. Give creators the exact wording they may use, or ask them to leave it out; see sustainability claims in fashion UGC.
- Music. Ask for your own voice and natural sound; see music in UGC ads.
- Not over-scripted. Both guides warn against it. Give required details and shots, not lines.
Common brief mistakes
- No fit details requested, so the video cannot answer the main question.
- Only one creator body type for the whole range.
- Asking for claims about materials the label or product page does not make.
- Requirements that appear only in feedback after filming.
- No shipping date, so the creator cannot plan.
Using this brief on Usicri
When you create a campaign on Usicri, pick Fashion & Accessories as the category, paste the brief into the description as plain text, set the payout per approved video and choose whether you send the product (“I’ll send the product to the creator”) or none is needed. You also choose how many videos you want. Creators see all of that before they start. You watch each submission before you pay and can approve it or decline it with a note explaining why. More on fashion try-on and fit videos, what to pay and how to review videos. Short on time? The free UGC brief generator fills a brief from a few details and can open the campaign form with the result.
For garments that shape or support, add the shots and claim limits from UGC for shapewear and activewear brands.
For a brief built around fit, fabric and styling, see UGC for clothing brands.
To decide how much to script, read how much creative direction to give.