In short: Shapewear and activewear are bought on fit, feel and movement, so the video has to show those: the size ordered and worn, how the fabric stretches, how it behaves when the creator moves, and how it looks under or with other clothes. Brief creators with different builds, ask for the movements a buyer worries about, and keep claims to what the viewer can see. “Slims” or “firms” are claims that need proof; the FTC says endorsers should not make claims that would require proof the advertiser does not have.
What buyers worry about
Buyers of garments that shape or support ask things a product photo cannot answer: will it roll down, will it show through my clothes, can I sit in it, will it stay put? Vidovo’s apparel guide, written by a UGC platform, recommends fit checks in which the creator says their height, usual size, the size worn and how the item fits, shows where it is loose or fitted and how the fabric stretches, and shows it moving. Those are the questions buyers have for these categories. The general method is in fashion UGC: try-on and fit videos; this article adds what is specific to garments worn close to the body.
Shots to ask for
- Size and measurements. Height, usual size, size worn and the size tag on camera.
- Stretch and recovery. The creator pulls the fabric gently and lets it go, in close-up.
- Movement. Walking, sitting, bending, raising the arms, and for activewear the movements it is made for: a squat, a lunge, a stretch.
- Under and with other clothes. The garment under a fitted top or trousers, in daylight, so seams and edges show or do not.
- Wear over time. A later check after a few hours, to show whether it stays in place and stays comfortable. This is our suggestion, borrowed from beauty wear checks.
- Care. One shot of the label, so buyers see how it is washed.
Vidovo and 8x both warn against over-scripting. List the shots, and leave the words to the creator.
Show a range of bodies
Both Vidovo and 8x recommend creators with different heights, builds, ages and styles, so more buyers can see themselves in the product. For garments that depend on fit, it matters a great deal. State the sizes you want to see in the brief and set the number of videos high enough to cover them. If you have only one fit video, say so on the product page instead of implying it applies to everyone.
Claims: what the viewer can see and what needs proof
The FTC’s Endorsement Guides page says a company is ultimately responsible for what others do on its behalf, and that endorsers shouldn’t make claims that would require proof the advertiser doesn’t have. In a brief for shaping and sports garments, that suggests a simple split:
| Safe to show and say | Needs proof or approved wording |
|---|---|
| “This is the size I ordered and how it fits me” | Claims about changing the body, such as inches lost |
| “It stays in place when I move” | Health or medical benefits, such as posture or pain |
| “Seams are not visible under this top” | Performance claims you cannot support |
| “Soft and stretchy, as you can see” | Comparisons with named competitors |
Give creators the claims you have proof for, in your wording, and ask them to describe their own experience in their own words. Disclosure rules are the same as for any paid video; see UGC disclosure rules.
Keep the brief about the garment
Usicri’s Terms do not allow sexually explicit content. For intimate apparel, brief for product, fit and fabric, and ask for a plain, fully covered try-on. Platforms where you plan to run the video as an ad have their own advertising policies; read the rules for apparel and body-related products before you decide how a video will be used.
A fit-and-movement brief, in short
Objective: a 20–40 second video that shows how the garment fits and moves, for the product page and paid social.
Show: the size tag; the stretch; walking, sitting and bending; the garment under a fitted top; a check after a few hours.
Say, in your own words: your height and usual size, the size you ordered and how it fits.
Do not: make claims about changing your body or about health, or compare with other brands. Use only these claims: [approved wording].
Disclose: that the video is paid or the product was free, in the video.
On Usicri
Pick Fashion & Accessories as the category, paste the brief into the description, set the payout per video and how many videos you want, and say whether you send a product. Garments need to be tried on, so choose “I’ll send the product”: interested creators contact you through “Ask a question” and you arrange sizes and delivery with them directly, because Usicri does not handle shipping. You approve or reject each video and pay only for the approved ones, with no platform fee at the moment. A campaign is not guaranteed to receive submissions. The license for an approved, paid video covers advertising (section 5 of the Terms of Service). See how it works for brands.
For clothing in general, see UGC for clothing brands.