In short: A Usicri campaign is one form with six decisions: a title, the brief, a category, the payout per approved video, the number of videos and whether you send a product. Then you save a payment method so creators can see the campaign. Nothing is charged until you approve a video. MakeInfluence’s buying guide says a brief should cover the objective, the audience, the format, what must and must not appear, and the deliverables; the description field is where that goes. This guide takes the fields in order.
Before you open the form
Decide what one video has to do. A campaign with one goal, such as a product-page video or an ad creative for one product, gets a sharper brief than one that tries to cover the whole range. If you are unsure how many videos you need or how much to spend, work that out first with how many UGC videos a budget buys. The UGC budget calculator does the arithmetic.
The form, field by field
Campaign title
Name the product and the kind of video, for example a serum with a morning-routine video. Creators scan titles first, so lead with what they would film.
What kind of video are you looking for?
This is your brief. Cover the objective, the audience, the format, the shots you want, what must appear, what must not appear and any approved wording for claims. Leave the script to the creator; a list of shots with room for their own words usually reads as more natural. A fill-in template is in the beauty brief template and the fashion brief template. The free UGC brief generator can write a first draft and open the campaign form with it.
Category
Choose Fashion & Accessories, Beauty & Skincare or Personal Care & Self-care, whichever fits. Usicri is built for products a creator can show and use on camera.
Payout per approved video
This is the full amount the creator receives for each video you approve. The form accepts any amount from 1 USD, but creators compare offers, and a payout well below the market rarely draws submissions. Your card is charged this amount per approved video. For what other briefs pay, see UGC rates for beauty and fashion.
How many videos do you need?
Any number from 1 to 500. Creators see how many spots are left, and once you have approved that many videos the campaign closes to new submissions. You can raise the limit at any time on My campaigns, and you can lower it as long as it stays at or above the number you have already approved. A first campaign of a handful of videos lets you review closely and learn what works.
Product for the creator
Choose “No product needed” or “I’ll send the product to the creator”. Usicri does not handle shipping. If you send a product, interested creators contact you through “Ask a question” and you arrange delivery with them directly. If a creator receives a free product, the FTC’s guide for influencers counts that as a material connection that has to be disclosed, so say so in the brief; see how to send products to UGC creators.
Save a payment method
A campaign is shown to creators once you have saved a payment method on My campaigns. Saving it charges nothing, and neither does creating the campaign. When you approve a video, your card is charged for that video only. If your bank asks for confirmation at that moment (3-D Secure), the video is approved once you have completed it.
After you launch
- Answer questions. Questions from creators reach you by email. A short, public-facing answer in the brief saves repeats.
- Review each video. Approve or reject it, and add a short note that the creator sees. Vidovo’s approval guide suggests separating non-negotiables from preferences so a taste difference does not become a rejection.
- Adjust as you learn. You can edit the campaign details, pause and resume the campaign, and raise the number of videos.
- Rate the creator. After approval, brand and creator can rate each other from 1 to 5 stars.
Twirl advises sending one consolidated set of feedback, and keeping a request that needs new filming apart from a revision. On Usicri a rejected video can be resubmitted once as a corrected version, unless you tell the creator you do not want another.
A launch checklist
- One product and one goal.
- A title that says what the creator films.
- A brief with must-include and must-avoid items and approved claim wording.
- A payout you would be glad to pay for a video that meets the brief.
- A number of videos you can review closely.
- Product delivery decided, and the disclosure rule stated.
- A payment method saved, so the campaign is visible.
On Usicri
You set the payout per video and the number of videos, review every submission and pay only for the ones you approve, with no platform fee on videos approved through December 31 and a platform fee of 15% after that. Creators come to your campaign: there is no creator search and no invitation, and a campaign is not guaranteed to receive submissions. An approved, paid video comes with a license that covers advertising (section 5 of the Terms of Service). See how it works for brands, or create a free brand account.
Wondering what makes creators choose a campaign? Read how to attract creators to your UGC campaign.