In short: The core deliverable of a UGC order is one finished video. Everything else is an extra that should be named in the brief or quote: raw footage, alternative hooks, captions, a thumbnail, extra formats, extra revisions and, above all, the rights to use the video. If an item is not written down, do not assume it is included. On Usicri the unit is simple: one finished video that you approve, with a license for advertising that comes with it.
The deliverables, one by one
| Item | What it is | Ask for it when |
|---|---|---|
| Finished video | The edited video, ready to post | Always; this is the core item |
| Format and length | Aspect ratio and duration, such as vertical 9:16 | Always; name it in the brief |
| Captions | Text on screen or a subtitle file | You post to feeds watched without sound |
| Alternative hooks | Different openings for the same video | You will test hooks in ads |
| Raw footage | Unedited clips from the shoot | Your own editor will cut it |
| Thumbnail or cover frame | A still to use as the cover | The video will sit on a page or in a feed |
| Usage rights | Where and how long you may use the video | Always; see the next section |
| Corrections | A new version after feedback | You want a defined number of changes |
Usage rights are the deliverable people forget
A video you cannot legally run is not much use. Before you order, settle where the video may be used (organic posts, your site, email, paid ads), for how long, whether it may be edited and whether it is exclusive. The detail is in UGC usage rights explained and what usage rights add to a quote.
How to ask for each item
- Name it. “One vertical 9:16 video, 20 to 30 seconds, with burned-in captions.”
- Say what it is for. A product-page demo and a paid ad have different needs; see how to reuse one UGC video across channels.
- Price the whole set. Every extra you request is work for the creator. If you want a lot, expect to pay for a lot, and keep the base order simple.
- Write down the number of corrections. “One corrected version” is clear; “revisions as needed” is not.
What to do when you want more than a finished video
If you need several openings for the same video, raw clips for your editor or a set of stills, say so in the brief and set the payout for the whole package, or order those extras separately. A contract checklist for custom work is in the UGC contract checklist, and creators price their extras in a rate card.
Three typical orders, spelled out
| Use | Deliverables to name |
|---|---|
| Product-page demo | One vertical or square video, 20–30 seconds, the product shown in use, rights for your site and email |
| Paid-ad test | One vertical 9:16 video with captions and rights for paid ads; alternative hooks if you plan to test openings |
| Launch set | Several videos from different creators with the same must-haves in each, and rights for every channel you plan to use |
Four misunderstandings to avoid
- “A UGC video includes the rights.” Only if the agreement says so, and only for the uses it names.
- “Raw footage comes with the edit.” It is a separate item.
- “Revisions are unlimited.” Only if they are written that way. Define the number.
- “The creator will add the disclosure for me.” Say in the brief how the video must be labeled; see UGC disclosure rules.
On Usicri
A submission on Usicri is one video file, and the deliverable is the finished video. You set the payout per approved video and the number of videos, describe the format, length and shots in the brief, and review each submission. An approved video comes with a license, non-exclusive, worldwide, without time limit and covering all media including paid advertising, that starts when you approve it and the payment is collected (section 5 of the Terms of Service). Ads run through the creator’s own account (whitelisting) are not part of it and need a separate agreement. There is no separate usage fee. If a video misses the brief, you can reject it and the creator may send one corrected version, unless you say you do not want another. Your card is charged only for the videos you approve, with no platform fee on videos approved through December 31 and a platform fee of 15% after that. See how it works for brands or create a free brand account.