In short: Referring a brand works best when you start with brands you already know, give each one a single clear reason to look at the platform, send a short personal message with your link and say openly that you earn from it. Then follow up once. This guide gives you the steps, three short messages to adapt and the disclosure wording to use. On Usicri, a brand you refer earns you 10% of its video spend for 12 months, plus a 50 USD bonus once its paid videos reach 150 USD.
Step 1: Start with brands you already know
Begin with the brands you buy from, the small labels you follow and the founders whose posts you like. They are easier to reach than strangers, and you can say something honest about them. A brand that already posts plenty of its own product video but little that looks like a customer’s own has an obvious use for a platform that delivers it.
Step 2: Pick brands where UGC makes sense
UGC suits products that people want to see on a real person or in a real routine, which is why it is so common in fashion, beauty and personal care. Usicri’s campaigns cover exactly those three. If you are not sure why those categories lean on UGC, UGC for beauty and fashion brands explains it.
Step 3: Give the brand one reason
“Sign up through my link” is a reason for you, not for the brand. Lead with what the brand gets: videos that look like a customer made them, a price per video that the brand sets itself, the chance to watch every submission before paying, and a charge only for the videos it approves, with no platform fee at the moment. One reason is enough.
Stick to what the platform actually offers. Do not promise results, prices or how many creators will respond: those are not yours to promise, and Usicri’s Terms say a referrer may not make promises or statements on its behalf.
Step 4: Send a short message
Three examples. Put them in your own words, and fill in the brackets.
A direct message to a small brand
Hi [name], I love [product] and have used it for [time]. I make videos for brands on Usicri, a platform where a brand posts a campaign, sets the price per video, watches every submission and only pays for the videos it approves. If you would like customer-style videos for [product], it might be a fit: [your link]. To be open about it: I earn a commission if you sign up through this link.
An email to a founder
Subject: Customer-style videos for [brand], paid only when you approve them
Hi [name], I have followed [brand] for a while and think [specific product] would film well. There is a platform called Usicri where creators send brands videos for a campaign. You set the price per video, review each one yourself and pay only for those you approve. If that is useful, you can look here: [your link]. I earn a commission if you sign up through it, so I wanted you to know that up front. Happy to answer questions.
A line for your bio or a post
Run a fashion, beauty or personal care brand? Get customer-style videos from creators and pay only for the ones you approve. [your link] (I earn a commission from sign-ups through this link.)
Step 5: Put your link where brands will see it
A message to one brand beats a link nobody is looking for. Beyond that: your bio, a pinned comment, and the description of a video in which you show how you use the platform. A link with a sentence of context does more than a link on its own.
Step 6: Say that you earn from it
The US Federal Trade Commission’s guidance on commission links asks for a clear disclosure close to the recommendation, with wording like “I get commissions for purchases made through links in this post,” and for videos, in the video and in the description near the links. Its separate guide for influencers asks for plain words such as “ad” or “sponsored” and says to avoid vague ones. Rules differ by country and platform, so check yours; there is more in our guide to ad labeling.
Usicri’s Terms say the same in their own way: a creator who refers brands follows the advertising and disclosure rules that apply to them and to the platform they post on, for example by marking a post that contains a link they earn from as an ad.
Step 7: Follow up once, then let it go
If a brand does not answer, one friendly follow-up after a week or two is enough. Repeated messages cost you goodwill and win nothing. Remember that even a brand that signs up still has to run a campaign before you earn anything, so give it time.
What not to do
- Do not promise results, prices or response times on the platform’s behalf.
- Do not hide that you earn from the link.
- Do not message a brand again after it has said no.
- Do not create accounts to collect the commission yourself. Usicri can cancel commissions obtained through accounts created by or for the creator or through misleading statements (section 6.6 of the Terms).
On Usicri
Your personal link and code are on the “Bring a brand” page, together with ready-to-post captions and video ideas. A brand that signs up through your link or enters your code is linked to you; the first link is final. On the same page you see the brands you referred, when each signed up, whether its commission period has started or ended, and what you have earned from it. The brand itself does not see which creator referred it, so it is up to you to tell it.
You earn 10% of its video spend for 12 months, plus a 50 USD bonus once its paid videos reach 150 USD, counted from the brand’s first approved and paid video. Nothing is paid for sign-ups, clicks, views or followers. How this compares with other platforms’ programs is in UGC creator referral programs.
Brands pay no platform fee on videos approved through December 31, which makes Usicri an easy pitch right now. You earn from the brand’s first paid video, also while it pays no fee.
Quick checklist
- I start with brands I know and can speak honestly about.
- Each message gives the brand one clear reason, not just my link.
- I promise nothing the platform has not promised.
- I say that I earn a commission, next to the link.
- I follow up once and then stop.